The Importance of Hope and Effective Messaging in Climate Action
August 26 @ 3:00 pm – 4:00 pm
Trying to talk about climate change but finding that facts alone don’t always land? While
climate science is essential, social science shows us how to share climate messaging in
ways that truly connect with our audiences. That’s where the National Network for Ocean
and Climate Change Interpretation (NNOCCI)’s work comes in – creating tools that build
hope, comfort, and action in our climate communications! In this session, explore how
tested values and metaphors can help audiences become more open to climate
messages, and how our Network is a community working to make climate conversations
more positive, civic-minded, and solutions-focused.